by Cassie Poole
•
21 April 2025
If you're a small business owner in Chickasha (or anywhere, really), there’s one digital tool you can’t afford to ignore: your Google Business Profile . This free resource could be the difference between someone walking through your doors—or passing you by completely. What Is a Google Business Profile? Formerly known as Google My Business, a Google Business Profile is what shows up when someone searches for your business—or a service you offer—on Google Search or Google Maps. Think of it as your digital storefront. It gives potential customers key info like your hours, location, reviews, photos, and how to get in touch. And the best part? It’s completely free . Why It Matters 1. ๐ Increased Visibility in Local Search When someone types in “boutique near me” or “Chickasha auto shop,” Google displays what’s called the Local Pack—a short list of businesses that match that search. These results sit above traditional website links and often show maps, reviews, and directions. If your business isn’t verified or doesn’t have accurate information, you’re likely missing out on being included in that list—meaning less visibility, fewer clicks, and potentially fewer customers. โ
Businesses with complete and optimized profiles are twice as likely to be considered reputable by customers ( Harvard Media ). 2. ๐ค Builds Trust with Potential Customers Before someone calls or visits your business, they’re checking you out online. A well-maintained profile—with up-to-date hours, clear photos, and positive reviews—builds trust. It shows you're active, reliable, and ready to serve. “First impressions matter—especially online. Your Google profile is often your first chance to make a good one,” says Boise Web . 3. ๐ข Free Way to Share Updates & Engage You can also use your profile to: Post updates and promotions Respond to customer reviews Share new photos of your storefront or products Answer frequently asked questions This makes your profile not just a static listing, but a tool for active community engagement. How to Claim or Set Up Your Google Business Profile It’s easier than you think: Visit google.com/business Sign in with your Google account Search for your business name Follow the prompts to claim or create your profile Verify your business (typically by postcard, phone, or email) Fill out your profile with accurate info, photos, and service details Need help? Google’s step-by-step guide is right here . Final Thoughts A Google Business Profile is one of the easiest and most effective tools small businesses can use to stand out. It’s not about being tech-savvy—it’s about being visible, trusted, and easy to find. If you’re not sure where to start, we’ve got you covered. Give us a call or email cassie@chickashachamber.com and we can help you out! ๏ปฟ